If you've never been to Iceland, you've missing out on something wonderful.
This tiny island nation in the North Atlantic has some of the most amazing people I've ever met. The have a sense of national unity that I've rarely seen; they even make American patriotism seem weak.
The recent economic news that many major banks were collapsing and the Icelandic krona's value fell 25% in one day against the euro, in short, that the country is heading towards national bankruptcy if they can't get it stabilized, came as a shock to this isolated country.
But Icelanders have responded in what I find is a terrific way. Instead of holing up in their houses, griping about the government and protesting in the streets, they are instead gathering together to support each other.
They view the economic crisis as a national tragedy and time to come together, not break apart. There have been gathering in Rejkavik, the capital, with rock concerts and people seeking to help each other out.
Said the organizer of a recent gathering,
"It's important to get people together if at all possible,"
"They feel that this gathering, and friends and family and love, are important. This is not a time for anger."
He added: "It's a new dawn in Iceland, it's a new reality and we
have to face it. First of all we have to stick together and try to
survive these hard times."
I don't know about you, but I think it is a wonderful message for us all.
Now is a great time to reach out to your customers and ask them how you can help them survive these turbulent economic times.
If we pull together, we can all get through this storm in one piece.